About ALTO
A simple idea: coffee you recognise.
ALTO is a fictional brand created to show how a coffee with its own identity is presented. The concept rests on three ideas: choosing carefully what goes into the bag, explaining clearly how to brew it and keeping the experience consistent from catalogue to cup.
The selection is organised by flavour profile rather than technical terms, so anyone can decide in a few seconds. Each coffee lists tasting notes, intensity and suggested methods.
Selection
Four distinct profiles, from the most delicate to the fullest-bodied, including a decaf option.
Brewing
Short guides for espresso, filter and French press, with specific doses and times.
Experience
Packaging, catalogue and product pages sharing the same visual language and the same information.